Looking for some new campaigns to increase conversions on your website? Here are a few proven ways to optimize your performances with targeted pop-ups:

  1. Popup an immediate welcome message to new visitors. If you don’t already do this, it’s time to start. The pitch is simple: visitors come on your website every day, you want to have to make sure you capture as many emails as possible. Such campaign might increase your conversions by up to 400% so definitely worth a try.
  2. Popup a last time offer to visitors about to leave your website (exit pop-up). Prompt an attractive message to visitors when they leave your website. Last chance to convert, it works well too and you have nothing to lose!
  3. Popup your big events or hot topics to visitors who land on your product pages. Why? Because most of the traffic do not land on the homepage, so only a few share of your visitors can be aware of what’s important on your website right now. Displaying a pop up to all of those who do not land on your homepage is a great way to increase the visibility of your on going campaigns.
  4. Popup newsletter sign-up invite to visitors coming from Google Adwords. Adwords visitors probably are those who cost you the most – by capturing their emails you will simply increase the ROI fo your campaigns.
  5. Popup a super reward coupon to visitors who came on your website more than 4 times this month. You should reward your most loyal visitors, and not only focus on new ones. Rewarding repeated visits on your site is a great experience for your customers.

Try yours on WisePops, and come back to share your results!

I have run a ecommerce website for 5 years, and worked with hundreds of web entrepreneurs and marketers. We all know how huge amount of time, work, and money is needed to get new visitors. However I am always surprised on how we naturally focus more on getting new visitors than on improving conversions. Visitors are so hard to get, we can not afford not to maximize chances to convert them. Popups offer an amazing way to feature one clear call to action to our visitors. If they take the action it, it’s a win. If they don’t, well, at least we have asked. And at the end of the day, you get lot of wins. How can we be so sure? We see this every day on thousands of websites. And since we also know why you may hesitate to use pop ups, and here is our view on the most common received ideas.

Received idea #1: If I display a popup my visitors will be disturbed and leave.

False. There is no correlation between the bounce rate and the use of a popup. This has been tested over and over, and you can test it too. What will happen if your visitors do not like the popup? They will do what we all do when we are not interested, they will close it. Not leave your website. And that’s probably what more than 90% of your visitors will do. Others won’t, and this is a huge opportunity you can not just waist.

Received idea #2: I have already optimized my landing page for conversions, no need to add a popup.

That’s great if 90% of your visitors land on your landing page. But unless if you are a one page start-up, it’s quite certain than more than 50% (80%?) land on your other pages (products pages, posts pages, etc.). You want to reach those visitors too, and popups give you this opportunity.

Received idea #3: If my visitors do not convert, it is because they are not interested.

Again, false. You do not have 99% visitors not interested and 1% who converts. You have 80% not interested, 20% interested, and 1% who convert. Improving conversions is only about learning on how to deal with those 20% of interested-hesitating visitors. And my two major learnings / pieces of advice are 1) if you want your visitors to do something, ask; and 2) make it easy for them to do it. I believe a popup is the best way to ask, and the easiest way for visitors to take action.

Feel free to share your thoughts!

Managing a road map for a Saas is absolutely strategic, and very challenging. It is not easy – at all – to make sure you know what is the next feature you should work on.

Over time, I have set a very useful framework to prioritize our road map, and I hope this can be useful to others dealing with the same challenge:

First set of criteria: the output, or the type of expected impact on your business (I want to have at least 3 of those 4 outputs impacted in each new release).

  1. Acquisition – will bring new visitors
  2. Conversion – will help convert new visitors into customers
  3. Retention – will improve experience of existing customers
  4. Price – will increase my average revenue per user

Second set of criteria: the pain, or how much does this hurt not to have this now? (each new release should include features dealing with 1 or 2, and with 3 or 4).

  1. Critical
  2. Bad
  3. Can do with it for a few more weeks
  4. No hurt, but long term impact

Third set: the workload, or how much efforts are needed? (Look for a 40% / 40 % / 20% structure).

  1. Quick win
  2. Average feature
  3. Big (will require time in specifications + development + beta period, etc.)

Fourth set: who will benefit? (no rules here, excepted that 3. should always be paid by the customer).

  1. All customers
  2. Only a segment
  3. Individual needs

Those are my main criteria, and each line in the WisePops road map is stack ranked this way. Can not use this to prioritize automatically of course, but this helps make sure you take important factors into consideration when prioritizing.

Hope that helps, and feel free to share your own best practices!

Creating a high converting popup takes three steps: 1) the content, 2) the design, and 3) the display scenario – this is when is your popup displayed on your site.  Today we are sharing with you 5 display scenarios for your popups that has proven to reach high conversion rates.

1. Immediately welcome your new visitors. Set your popup to display to all new visitors, immediately after landing on your site. This will be the cover page of your site, the first thing visitors will see. Two great advantages: 1) you can display a very clear welcome message and test it (much easier than doing this on your frontpage) and 2) it is a good time to get visitors signup (before entering, …).

2. Reward repeat visitors. Set your popup to display to returning visitors, that have been on your site more than 3 times the past week. Those are highly interested customers and with a right message you can get strong conversion rates, even if on a smaller batch of visitors.

3. Target Sponsored links visitors. To make this short: you pay so much in sponsored links that you want to make sure any visitors landing from this trafic source will have an opportunity to easily drop an email for you to contact back.

4. Exit popup. Set your popup to display not when visitors land on your site, but when they are about to leave. Consider this as a great opportunity to have one last chance to convert them. Test a message like: “before you leave, are you sure you don’t want to …..”. Scenario with no risk & good results.

5. Strategic content. Set your popup to display on a page that you know raise great interest from your visitors. You can them custom the message like “if you have liked (…), we have more to come – stay tuned”

Feel free to test those display scenarios for your popup, and to share results. Do you have other high converting tips with popups?

With 3 millions pop ups displayed last month, we enjoy a great overview of the pop up landscape: why do websites use pop ups, what converts the best, etc. So let’s share some insights here that will be useful when you will create your next pop up campaign:

1. Run (a lot of) pop up campaigns:

Customers with the highest impact have this in common: they run many different campaigns. First of all, they create a new pop up every time they need to promote something important (a coupon, an event, etc.). Second, they try new ideas all the time. No secret, this is the best way to reach the perfect formula for converting your – unique – audience.

2. Make it simple

That’s obvious: clear, lean pop ups convert better. A visitor will spend ~1 second looking at your pop up. Too much content? Closed. Too many call to actions? Closed. Wordy message? Closed. On the contrary, a clear message, with a clear call to action and a light (but elegant) design converts. Many customers ask us to help in design (which is something we do cause we love it) and 80% of the times we just clean the pop up: less words, less design, only one button, etc. That’s how we can reach 10% CTR… :)

3. Secret Sauce

Well, this may sound basic, but it has a huge impact. A pop up will convert better if has exaclty the same design as your website. Our understanding is that when a pop up has a design that differs from your website, it perturbates the visitors, and they are more inclined to close the pop up. On the opposite, if the pop up design exaclty fits with your website’s, visitors will take attention. This results in conversions. To easily do this, start by picking up the exact colors of your website, and stay consistent with the design (round corners, thin borders, etc.)

Next time we’ll share some tips on targeting.

So much time spent on coding, and almost zero dedicated to the blog. Shame.

Still, this enable us to share some major releases:

1/ Our pop-ups are now mobile friendly, it looks just great!

2/ You can now set your pop-ups to display when visitors intent to leave the website – aka Exit Pop-Up

3/ You can now embed anything in your pop-ups (HTML, IFrame) and custom the CSS

4/ New Google Fonts are available

5/ New button / call to action design, much nicer.

Now you see why we do not spend so much time blogging :) Hope you will enjoy, and keep fueling our roadmap with your feedbacks, it is highly valuable.

This is a step by step guideline to help you add WisePops pop-up to your Blogger site.

Step 1: Choose template to manage templates of site
Step 2: Click “Edit HTML” button under the template which we are using to modify the template
Step 3: Find close tag of element and paste the script we copied from Wisepops.com right above it
Step 4: Click “Save Template” to save our change

Please see these sreenshots for more detail (Click to view in full size):

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